Brandon Jacoby - Seeing Taste vs. Creating Taste as a designer
Summary
Capital, early Cash App, and most recently, X, all have one designer in common — Brandon Jacoby (https://x.com/JacobyBrandon). In this episode Brandon is talking about how he’s combining his years of
Transcript Excerpt
I think the tastemakers know when to break the rules and when to push beyond the boundaries of what exists today and when to quiet and to go with the flow. And I think that is actually the like core ability that AI doesn't allow for right now is like knowing that balance. It's like knowing when to go super deep into many different prompts to really like kind of shape and build something new versus, you know, it's okay to not fight every battle and to say like [music] not everything needs to be new and like that process of zooming in and out, I think is is what creates taste. Welcome to Dive Club. My name is Rid and this is where designers never stop learning. Today's episode is with Brandon Jacoby who's had some seriously high-profile design roles at early Cash App as the first hire at Cap…