Ferrari has a higher market capitalization than Ford, Mercedes-Benz, and Volkswagen
Categories: VC, Startup, Product
Summary
#business #podcast 🎙 From Ferrari: What happens when you staple a luxury brand to a sports team? (Audio)
Transcript Excerpt
Ford makes 160 times the number of cars that Ferrari does, yet Ferrari has a higher market capitalization. They're worth more than the Ford Motor Company and Volkswagen and Honda and Mercedes-Benz. Ferrari makes all of their cars mostly by hand, inefficiently and one-off in a single town, Maranello, Italy. And they have the highest margins in the entire auto industry. Of the very few cars that they do make, about 80% of them are earmarked specifically for people who already own a Ferrari. So, that means there's less than 3,000 new customers buying Ferraris in any given year. >> Who got the truth? Is it you? Is it you? Is it…