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Stop guessing what your clients want. If you've ever dealt with a vague brief or an indeci
Transcript Excerpt
So, in the 21st century, I think there are two critical skills you need to have. Number one, learn how to ask a beautiful question. Number two, this one's going to sound weird. You have to have good taste. You really do. The internet is really close to being able to make anything you want. Video, photo, write you poetry, make you a song, create a voice, create an identity, an avatar, but you got no taste. You create crappy identities, crappy avatars, and crappy songs. No one wants that. It is the rise of the poets, the philosophers, the curators because now they can do anything. They were stuck in the 20th century when they didn't have the ability to craft this. Like I couldn't make that movie because it was too expensive to make that movie. But I got ideas. I have taste. Soon, you know, a…