How to Build a $100M Growth Engine: Lessons from Wispr Flow & Superhuman | Matt Swulinski
Summary
Matt Swulinski is one of the best growth leaders in AI. He is currently Head of Growth at Viktor, the Accel-backed AI coworker. Previously, he was Head of Growth at Wispr Flow, where he was marketing
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Transcript Excerpt
probably fire most of your marketing team. My philosophy is that the ecom playbook is the right playbook for SAS. Every single scent needs to equal a purchase or an add to cart. Matt Winsky, he's worked at Superhum. He's worked at Whisperflow and now he's just joined Excelbacked Victor.com and he's looking to make it third time. I wouldn't say lucky cuz he is a master of growth. Look at Superhuman and Whisper. These are two of the fastest growing product like growth products and this is a masterclass in how you grow really freaking fast in a world of AI. Paid is the easiest way to validate that you have PLG. I say there's the core three of any acquisition engine. You have metagoole and life cycle. You probably need at least 400 to 500 new creatives a month. We have kids that are like 17, 1…