KAYA performed by SB19 | Behind the Scenes

By Canva

Categories: Design, Tools

Summary

Canva's collaboration with SB19 transformed a single studio into four unique branded layouts using only Canva tools and assets, demonstrating how constraint-driven design maximizes creative output. By aligning brand missions (empowerment), they created authentic content that inspired both the artist's fanbase and design users to create.

Key Takeaways

  1. Merge brand guidelines with creator DNA: Canva sent their brand bible, SB19 added their 'yumas flavor,' creating a cohesive collaboration rather than forced partnership.
  2. Use physical space constraints as creative multipliers: One studio space transformed into four unique layouts by maximizing every corner, reducing overhead while increasing content variety.
  3. Align product mission with creator message for authentic storytelling: Canva's 'empowering the world to design' perfectly matched the song's empowerment theme, creating natural brand integration.
  4. Build for your audience's creative ambitions: Target creative fandoms (SB19's fanbase) with tooling-focused content that shows how to use your product, not just brand visibility.
  5. Showcase product-in-action across deliverables: Every element—layouts, backgrounds, emojis, assets—created in Canva made the tool itself the star, providing free templates for viewers.

Related topics

Transcript Excerpt

This is a behind the scenes of how we made Canva and SP19's collaboration kaya Canva music video. >> So the brief from Canva was really really simple. Canva sent us their brand bible and from there we gave them our yumas flavor. We just merged them and that's how we came up with our music video. >> It was creating a world built around scenes celebrating creativity, expression and design. >> Creating is fun. And that's what Canva does to us. And at the same time with energy SB19 with the song. >> So canvas's mission is all about empowering the world to design and kayak is really all about empowerment. So it just felt like the perfect message for us. >> We are here at Space Lab. So every layout here is created in Canva. even the assets, even the emojis. >> By maximizing every corner of the s…

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