The 3 Growth Channels Every Startup Needs
Summary
You don’t need TikTok, Reddit and every new channel to build a growth engine. Matt Swulinski, Head of Growth at Viktor.com, says Meta, Google and lifecycle can take you a very long way. #GrowthMarke
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Transcript Excerpt
Everyone's like, "Oh, we have to do Tik Tok and Reddit." There comes a time and place to add in a million things. Because if you do a million channels and you do them all poorly, it's not going to help you out. I say there's the core three of any acquisition engine. You have met Google and life cycle because you have your strong video intent platforms both in meta and like YouTube ads. You have the search intent of like people not knowing your product exists, but they're searching for something, right? Via the keywords. You want those things spun up because you can scale to your first million, 10 million ARR just off of those three things. And then obviously you're investing into the site, you're investing into founder content, there's like the other things in there, but in paid just focus…
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