The Simple Genius of Jony Ive
Summary
What I learned from reading Jony Ive: The Genius Behind Apple's Greatest Products by Leander Kahney. https://amzn.to/3QAuPi5 Made possible by: Ramp: https://ramp.com Axon by Applovin: https:
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Transcript Excerpt
I just wanted a sound bite, but he launched into a passionate 20-minute description about his latest work. I could barely get a word in edge-wise. He couldn't help himself. Design is his passion. He began telling me how keeping things simple was the overall design philosophy for the machine. He said, "We wanted to get rid of anything other than what was absolutely essential, but you don't see that effort. We kept going back to the beginning again and again and again. Do we need this part? Can we get that part to perform the function of these other four parts? It became an exercise to reduce and reduce and reduce. But it makes it easier to build and easier for people to work with. In releasing new products, companies tended to add more bells and whistles, not take them away. But here, Johnn…