3 Marketing Books to Grow Your Business

By The Futur

Categories: Design, Product

Summary

The guest recommends three must-read marketing books for creators: 'Positioning' for a broader marketing perspective, 'This is Marketing' or 'Permission Marketing' by Seth Godin, and 'The One-Page Marketing Plan' for a quick go-to-market strategy.

Key Takeaways

1. Positioning by Al Ries and Jack Trout provides excellent case studies and a broader perspective on marketing.
2. Seth Godin's 'This is Marketing' or 'Permission Marketing' are considered the GOAT (Greatest of All Time) for branding and marketing insights.
3. 'The One-Page Marketing Plan' by Alan Dib is a go-to resource for a quick, actionable marketing strategy without the philosophy.
4. The guest bases a lot of their teaching on the principles from Seth Godin's books.
5. The three books recommended cover a range of marketing perspectives, from strategic frameworks to tactical execution.
6. The guest emphasizes the importance of a well-rounded marketing education for creative professionals.

Topics

• Marketing Books
• Branding Strategies
• Creative Entrepreneurship
• Seth Godin
• Go-to-Market Planning

Transcript Excerpt

What are three marketing books every creative should read? >> It's really hard to pick just three, but I would start off with the classic book called Positioning by Al Ree and Jack Trout. It really helps you understand marketing on a broader perspective and there's some excellent case studies in here. For the second book, it's got to be the GOAT. And it's hard for me to pick because there are two amazing books by Seth. One is called This is Marketing and the other one is Permission Marketing, wh...