Are you charging your worth?

By The Futur

Categories: Design, Product

Summary

A design coach increased hourly rates from $1,500 to $2,000 in one week by seeking mentorship from someone charging 10x more. The key insight: belief precedes pricing power—find someone earning what you aspire to make, absorb their mindset, and incrementally raise rates every 3 client yeses.

Key Takeaways

  1. Use the 10x mentorship strategy: identify someone charging 10 times your rate and extract their belief system that higher pricing is possible. This psychological shift unlocks your ability to command premium fees.
  2. Implement incremental rate increases: raise prices after every 3 clients say yes. This creates a sustainable growth trajectory (e.g., $1,500→$2,000→$5,000) rather than jumping dramatically.
  3. Price is anchored to belief, not just skills. The speaker emphasizes you likely already have the knowledge clients pay premium rates for—the limiting factor is self-belief about your market value.
  4. Curate your advisory circle ruthlessly: ignore naysayers and surround yourself with people operating at your target level. They provide proof-of-concept that your aspirational pricing is achievable.
  5. Service bundling justifies premium rates: the example shows value stacking (online presence, AI implementation, publication placement) enables $2,000/hour positioning for service-based professionals.

Topics

Transcript Excerpt

How much do you charge an hour? >> $2,000. >> That is a lot of money. How long have you been charging this amount? >> Literally since last week when I was previously charging $1,500 and then my friend Chris said that he should up my rate. >> Why would you listen to him? >> Because he charges $5,000 an hour. >> So why didn't you just jump to 5,000 then? >> I can drop to 5,000. But I wanted to see that first and then I'm on the journey to there. >> Okay. Do you think it's going to take you a long ...