Ferrari has a higher market capitalization than Ford, Mercedes-Benz, and Volkswagen

Name: Ferrari has a higher market capitalization than Ford, Mercedes-Benz, and Volkswagen
Uploaded: 2026-05-10T05:50:50.018Z
Duration: 41 s
Channel: Acquired
Description: #business #podcast 🎙 From Ferrari: What happens when you staple a luxury brand to a sports team? (Audio)

By Acquired

Categories: VC, Startup, Product

Transcript Excerpt

Ford makes 160 times the number of cars that Ferrari does, yet Ferrari has a higher market capitalization. They're worth more than the Ford Motor Company and Volkswagen and Honda and Mercedes-Benz. Ferrari makes all of their cars mostly by hand, inefficiently and one-off in a single town, Maranello, Italy. And they have the highest margins in the entire auto industry. Of the very few cars that they do make, about 80% of them are earmarked specifically for people who already own a Ferrari. So, th...