The Real Reason High-End Clients Pick Smaller Firms

By The Futur

Categories: Design, Product

Summary

Small agencies can outmaneuver big firms by creating educational content that illuminates their thought process, building trust with potential clients and attracting them through unconventional marketing tactics while the big dogs sleep at the wheel.

Key Takeaways

1. Create tutorials that show your thinking process and problem-solving approach to make your work more transparent and build trust with potential clients.
2. Leverage social media to attract the right clients by being more present and speaking their language, while big firms are 'asleep at the wheel'.
3. Do spec projects and get on the speaking circuit to build a portfolio and credibility, things the big firms are less likely to focus on.
4. Provide conceptual 'how-to' content that shares your thought process, which is hard for clients to replicate, rather than just technical tutorials.
5. Focus on building relationships and repeat business, which can give smaller firms an advantage over bigger competitors who may be 'sleeping at the wheel'.
6. Undercut big firms on pricing by having lower overhead, allowing smaller agencies to offer high-quality work at a slightly lower cost.

Topics

• Creative Agency Positioning
• Unconventional Marketing Tactics
• Building Trust with Clients
• Leveraging Social Media
• Pricing Strategies for Smaller Firms

Transcript Excerpt

Even though if your work looks exactly like theirs in terms of the quality, the standards, the premium feeling, you don't have the same relationships. You're not in business as long. This is where we need to differentiate ourselves. What happens with big dogs and giants is they sleep. They're sleep at the wheel. This is where an ambitious, driven, focused, smart person can step up to the plate and produce something that they're not going to do. What does a professional in the creative space need...