Why Your Startup Website Isn't Converting

By Y Combinator

Categories: VC, Startup, Design

Summary

Slow down animations and add product screenshots to clearly communicate your value proposition. Conversion rates for generic 'Book a Demo' CTAs are low - instead, guide users through the product and its benefits before asking for a demo.

Key Takeaways

1. Limit animations to drawing attention and making things obvious. Excessive animation can be distracting for new visitors.
2. Use screenshots and video walkthroughs to clearly demonstrate your product's features and how it solves customer problems.
3. Generic 'Book a Demo' CTAs often have low conversion rates. Guide users through your product's benefits before asking them to commit to a demo.
4. Connect interactive elements like tabs to the scrolling behavior to guide users through your content.
5. Provide more context around integration capabilities. Users want to know how your product works with their existing tools.
6. Simplify animations to make their purpose crystal clear. Vague or overly complex animations won't effectively communicate your value.

Topics

• Website Optimization
• UI/UX Design
• Conversion Rate Optimization
• SaaS Onboarding
• Product Demos

Transcript Excerpt

Today we're joined by Yorn Van Djk, the CEO and co-founder of Framer, the leading website design platform. Yorn is going to use his expert design background to review a bunch of user submitted websites that were built using Framer. Welcome to another episode of Design Review. >> Welcome, Yorn. >> Thank you. Thank you for having me. >> Yeah, thanks so much for joining. Awesome. Well, let's jump into some website reviews. All right, first up we have Lumari. So, the AI platform for procurement, Lum...